:root {
    --blue: #1d6ff2;
    --blue-dark: #1355c9;
    --blue-light: #4d96ff;
    --blue-soft: #e3edfc;
    --navy: #16233b;
    --text-2: #51617c;
    --text-3: #7d8aa3;
    --page: #f3f6fb;
    --panel: #edf2f9;
    --panel-line: rgba(255, 255, 255, 0.85);
    --card: #ffffff;
    --line: rgba(22, 42, 80, 0.09);
    --line-strong: rgba(22, 42, 80, 0.16);
    --ok: #16a34a;
    --wa-green: #25d366;
    --shadow-card: 0 2px 6px rgba(24, 50, 100, 0.05), 0 14px 34px rgba(24, 50, 100, 0.07);
    --shadow-panel: 0 30px 70px rgba(30, 64, 130, 0.09);
    --shadow-blue: 0 10px 26px rgba(29, 111, 242, 0.32);
    --font: 'Inter', system-ui, -apple-system, sans-serif;
    --max-width: 1200px;
    --r-panel: 28px;
    --r-card: 20px;
  }

  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; }

  body {
    background-color: var(--page);
    background-image: linear-gradient(90deg, rgba(30, 80, 170, 0.045) 1px, transparent 1px);
    background-size: 120px 100%;
    color: var(--navy);
    font-family: var(--font);
    font-size: 16px;
    line-height: 1.6;
    overflow-x: hidden;
    -webkit-font-smoothing: antialiased;
    padding-top: 92px;
  }

  .container {
    max-width: var(--max-width);
    margin: 0 auto;
    padding: 0 24px;
    position: relative;
    z-index: 1;
  }

  .icon { width: 20px; height: 20px; flex-shrink: 0; }

  /* ============ ANIMACIÓN (infra R1/R3) ============ */
  /* Solo html.anim oculta cosas: sin JS todo es visible (FR-015). */
  html.anim [data-reveal] .w {
    display: inline-block;
    opacity: 0;
    filter: blur(10px);
    transition: opacity 0.7s ease-out, filter 0.7s ease-out;
    transition-delay: calc(var(--i, 0) * 50ms);
  }
  html.anim [data-reveal].in .w { opacity: 1; filter: blur(0); }

  html.anim [data-anim] {
    opacity: 0;
    transition: opacity 0.6s ease-out, transform 0.6s ease-out;
    transition-delay: calc(var(--i, 0) * 100ms);
  }
  html.anim [data-anim="up"] { transform: translateY(24px); }
  html.anim [data-anim="scale"] { transform: scale(0.96); }
  html.anim [data-anim="left"] { transform: translateX(-24px); }
  html.anim [data-anim="right"] { transform: translateX(24px); }
  html.anim [data-anim].in { opacity: 1; transform: none; }

  html.anim .s4b-path path {
    stroke-dasharray: 1;
    stroke-dashoffset: 1;
    transition: stroke-dashoffset 1.4s ease-out 0.3s;
  }
  html.anim .s4b-path.in path { stroke-dashoffset: 0; }

  @media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    html.anim [data-reveal] .w,
    html.anim [data-anim] {
      opacity: 1 !important;
      transform: none !important;
      filter: none !important;
      transition: none !important;
    }
    html.anim .s4b-path path { stroke-dashoffset: 0 !important; transition: none !important; }
    .marquee-track { animation: none !important; flex-wrap: wrap; justify-content: center; width: auto !important; }
    .marquee-track .dup { display: none !important; }
    .shot-phone { animation: none !important; }
    .mock-wrap { transform: none !important; }
    html.anim .tipo-tags span { opacity: 1 !important; transform: none !important; transition: none !important; }
    .tipo-swap { animation: none !important; }
    .testi-enter { animation: none !important; }
    .tipo-card, .tipo-card:hover { transform: none !important; }
  }

  /* ============ COMPONENTES BASE ============ */
  .btn {
    display: inline-flex;
    align-items: center;
    gap: 12px;
    padding: 9px 9px 9px 24px;
    border-radius: 999px;
    border: 1px solid transparent;
    font-family: var(--font);
    font-size: 15px;
    font-weight: 600;
    line-height: 1.2;
    text-decoration: none;
    cursor: pointer;
    transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
    white-space: nowrap;
  }
  .btn:active { transform: scale(0.97); }
  .btn small { display: block; font-size: 10.5px; font-weight: 500; opacity: 0.85; }

  .btn .orb {
    width: 34px;
    height: 34px;
    border-radius: 50%;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
  }
  .btn .orb svg { width: 13px; height: 13px; }

  .btn-primary {
    background: var(--blue);
    color: #fff;
    box-shadow: var(--shadow-blue), inset 0 1px 0 rgba(255, 255, 255, 0.25);
  }
  .btn-primary:hover { background: var(--blue-dark); transform: translateY(-1px); }
  .btn-primary .orb { background: rgba(255, 255, 255, 0.2); border: 1px solid rgba(255, 255, 255, 0.35); }
  .btn .orb svg { transition: transform 0.2s ease; }
  .btn:hover .orb svg { transform: translate(1px, -1px); }

  .btn-secondary {
    background: #fff;
    color: var(--navy);
    border-color: var(--line);
    box-shadow: 0 2px 6px rgba(24, 50, 100, 0.06), 0 10px 24px rgba(24, 50, 100, 0.07);
  }
  .btn-secondary:hover { transform: translateY(-1px); box-shadow: 0 4px 10px rgba(24, 50, 100, 0.08), 0 14px 30px rgba(24, 50, 100, 0.1); }
  .btn-secondary .orb { background: var(--blue); color: #fff; box-shadow: 0 4px 10px rgba(29, 111, 242, 0.35); }
  .btn-wa .orb { background: var(--wa-green); }

  /* Botón contorno: el "Ingresar" del nav. Píldora de la misma altura que el CTA
     azul, con icono; contrasta 9:1 (navy sobre blanco) sin robarle protagonismo
     a la prueba gratis. */
  .btn-ghost {
    padding: 11px 20px;
    gap: 8px;
    background: rgba(255, 255, 255, 0.72);
    color: var(--navy);
    border-color: var(--line-strong);
    box-shadow: 0 1px 2px rgba(24, 50, 100, 0.05);
  }
  .btn-ghost svg { width: 15px; height: 15px; color: var(--blue); flex-shrink: 0; }
  .btn-ghost:hover { background: var(--blue-soft); border-color: var(--blue); color: var(--blue-dark); transform: translateY(-1px); }

  .badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 7px 16px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--line);
    box-shadow: 0 2px 8px rgba(24, 50, 100, 0.06);
    font-size: 13px;
    font-weight: 600;
    color: var(--text-2);
  }

  .section { padding: 52px 0; }
  .section-header { text-align: center; max-width: 780px; margin: 0 auto 44px; }
  .section-header .badge { margin-bottom: 20px; }
  .section-title {
    font-size: clamp(32px, 5vw, 52px);
    font-weight: 800;
    letter-spacing: -0.035em;
    line-height: 1.08;
    color: var(--navy);
  }
  .section-title .hl { color: var(--blue); }
  .section-sub { margin-top: 14px; font-size: 17px; color: var(--text-2); }

  .panel {
    background: linear-gradient(180deg, #f0f4fa 0%, #e9eff8 100%);
    border: 1px solid var(--panel-line);
    border-radius: var(--r-panel);
    box-shadow: var(--shadow-panel), inset 0 1px 0 #fff;
  }
  .card {
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: var(--r-card);
    box-shadow: var(--shadow-card);
  }

  .chk {
    width: 22px;
    height: 22px;
    border-radius: 50%;
    background: var(--blue);
    color: #fff;
    box-shadow: 0 4px 10px rgba(29, 111, 242, 0.35);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
  }
  .chk svg { width: 11px; height: 11px; }

  /* ============ NAV ============ */
  .nav {
    position: fixed;
    top: 14px;
    left: 16px;
    right: 16px;
    z-index: 100;
    max-width: 1360px;
    margin: 0 auto;
    background: rgba(238, 243, 250, 0.82);
    backdrop-filter: blur(16px);
    -webkit-backdrop-filter: blur(16px);
    border: 1px solid rgba(255, 255, 255, 0.9);
    border-radius: 18px;
    box-shadow: 0 10px 30px rgba(30, 64, 130, 0.1);
    transition: box-shadow 0.25s ease;
  }
  .nav-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 20px;
    padding: 12px 18px;
    transition: padding 0.25s ease;
  }
  .nav.slim { box-shadow: 0 14px 40px rgba(30, 64, 130, 0.16); }
  .nav.slim .nav-inner { padding: 7px 18px; }

  .logo {
    display: flex;
    align-items: center;
    gap: 10px;
    font-weight: 800;
    font-size: 19px;
    letter-spacing: -0.03em;
    color: var(--navy);
    text-decoration: none;
  }
  .logo-mark {
    width: 36px;
    height: 36px;
    border-radius: 10px;
    background: var(--blue);
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    font-weight: 800;
    font-size: 15px;
    box-shadow: 0 6px 16px rgba(29, 111, 242, 0.35);
    flex-shrink: 0;
  }

  .nav-links { display: flex; align-items: center; gap: 22px; list-style: none; }
  .nav-links a {
    color: var(--text-2);
    text-decoration: none;
    font-size: 14px;
    font-weight: 500;
    transition: color 0.2s;
  }
  .nav-links a:hover { color: var(--navy); }

  .nav-actions { display: flex; align-items: center; gap: 10px; }
  .nav-login { font-size: 14.5px; }
  .nav-cta-txt { display: flex; flex-direction: column; align-items: flex-start; line-height: 1.1; }

  .nav-burger {
    display: none;
    width: 42px;
    height: 42px;
    border-radius: 50%;
    border: none;
    background: var(--blue);
    color: #fff;
    cursor: pointer;
    align-items: center;
    justify-content: center;
    box-shadow: var(--shadow-blue);
  }
  .nav-burger svg { width: 18px; height: 18px; }

  .nav-menu { display: none; padding: 6px 18px 16px; border-top: 1px solid var(--line); }
  .nav-menu.open { display: block; }
  .nav-menu a {
    display: block;
    padding: 11px 4px;
    color: var(--navy);
    text-decoration: none;
    font-weight: 600;
    font-size: 15px;
    border-bottom: 1px solid var(--line);
  }
  .nav-menu a:last-child { border-bottom: none; }
  .nav-menu .nav-menu-login {
    display: flex;
    align-items: center;
    gap: 12px;
    margin: 10px 0 6px;
    padding: 12px 14px;
    border-radius: 14px;
    background: var(--blue-soft);
    border-bottom: none;
    color: var(--blue-dark);
  }
  .nav-menu .nav-menu-login svg { width: 20px; height: 20px; flex-shrink: 0; }
  .nav-menu .nav-menu-login small { display: block; font-size: 12.5px; font-weight: 500; color: var(--text-2); margin-top: 1px; }

  /* ============ HERO ============ */
  .hero { padding: 56px 0 30px; position: relative; }
  .hero-center { text-align: center; max-width: 880px; margin: 0 auto; position: relative; z-index: 2; }

  .hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 7px 18px 7px 8px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--line);
    box-shadow: 0 2px 10px rgba(24, 50, 100, 0.07);
    font-size: 13.5px;
    font-weight: 600;
    color: var(--text-2);
    margin-bottom: 26px;
  }
  .hero-avatars { display: flex; }
  .hero-avatars span {
    width: 28px;
    height: 28px;
    border-radius: 50%;
    border: 2px solid #fff;
    margin-right: -8px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-size: 10px;
    font-weight: 700;
    color: #fff;
  }
  .hero-avatars span:nth-child(1) { background: #1d6ff2; }
  .hero-avatars span:nth-child(2) { background: #7c3aed; }
  .hero-avatars span:nth-child(3) { background: #0ea5e9; }
  .hero-avatars span:nth-child(4) { background: #16a34a; }
  .hero-avatars span:nth-child(5) { background: #f59e0b; }
  .hero-avatars span:last-child { margin-right: 0; }

  .hero-title {
    font-size: clamp(36px, 5.6vw, 60px);
    font-weight: 800;
    letter-spacing: -0.04em;
    line-height: 1.08;
    color: var(--navy);
  }
  .hero-title .hl { color: var(--blue); }

  .hero-sub { margin: 22px auto 30px; max-width: 660px; font-size: 18px; color: var(--text-2); }
  .hero-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  .hero-signal {
    margin-top: 22px;
    display: flex;
    gap: 22px;
    justify-content: center;
    flex-wrap: wrap;
    font-size: 13.5px;
    font-weight: 500;
    color: var(--text-2);
  }
  .hero-signal .item { display: inline-flex; align-items: center; gap: 8px; }
  .hero-signal .chk { width: 18px; height: 18px; box-shadow: none; }
  .hero-signal .chk svg { width: 9px; height: 9px; }
  .hero-login { margin-top: 18px; font-size: 14px; color: var(--text-3); }
  .hero-login a { display: inline-flex; align-items: center; gap: 5px; color: var(--blue); font-weight: 700; text-decoration: none; border-bottom: 1.5px solid transparent; transition: border-color 0.15s; }
  .hero-login a:hover { border-color: var(--blue); }
  .hero-login a svg { width: 13px; height: 13px; transition: transform 0.15s; }
  .hero-login a:hover svg { transform: translateX(3px); }

  .hero-tile {
    position: absolute;
    width: 74px;
    height: 74px;
    border-radius: 20px;
    background: #fff;
    border: 1px solid var(--line);
    box-shadow: var(--shadow-card);
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--blue);
    z-index: 1;
  }
  .hero-tile svg { width: 30px; height: 30px; }
  .hero-tile::after {
    content: '';
    position: absolute;
    inset: -12px;
    border-radius: 26px;
    border: 1px solid rgba(22, 42, 80, 0.06);
    background: rgba(255, 255, 255, 0.4);
    z-index: -1;
  }
  .tile-1 { top: 40px; left: 4%; transform: rotate(-6deg); }
  .tile-2 { top: 210px; left: 9%; transform: rotate(5deg); }
  .tile-3 { top: 40px; right: 4%; transform: rotate(6deg); }
  .tile-4 { top: 210px; right: 9%; transform: rotate(-5deg); }

  /* ============ CAPTURA REAL DEL POS (hero) ============ */
  /* Pantallazo real de la vista Análisis (tools/mobile-sim/marketing.js) dentro
     de un marco de navegador; un teléfono con la misma vista flota encima. El
     panel arranca inclinado (rotateX) y se aplana con el scroll: solo transform,
     nunca layout. */
  .mock-wrap {
    margin-top: 54px;
    padding: 18px;
    position: relative;
    z-index: 2;
    will-change: transform;
  }
  .shot {
    position: relative;
    margin: 0;
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: 22px;
    box-shadow: 0 30px 80px rgba(30, 64, 130, 0.14);
    overflow: hidden;
    text-align: left;
  }
  .shot-bar {
    display: flex;
    align-items: center;
    gap: 7px;
    padding: 11px 16px;
    background: #f5f8fd;
    border-bottom: 1px solid var(--line);
  }
  .shot-bar i { width: 10px; height: 10px; border-radius: 50%; background: #d7dfec; }
  .shot-bar i:nth-child(1) { background: #ff5f57; }
  .shot-bar i:nth-child(2) { background: #febc2e; }
  .shot-bar i:nth-child(3) { background: #28c840; }
  .shot-bar span {
    margin-left: auto;
    margin-right: auto;
    padding: 4px 14px;
    border-radius: 8px;
    background: #fff;
    border: 1px solid var(--line);
    font-size: 12px;
    font-weight: 600;
    color: var(--text-3);
    letter-spacing: 0.01em;
  }
  .shot picture, .shot img { display: block; }
  .shot > picture > img { width: 100%; height: auto; }

  .shot-phone {
    position: absolute;
    right: 4px;
    bottom: -34px;
    width: 168px;
    border-radius: 30px;
    padding: 8px;
    background: var(--navy);
    box-shadow: 0 30px 60px rgba(14, 27, 51, 0.35), inset 0 0 0 1.5px rgba(255, 255, 255, 0.12);
    animation: float 7s ease-in-out infinite;
  }
  .shot-phone::before {
    content: '';
    position: absolute;
    top: 8px; left: 50%;
    width: 64px; height: 18px;
    transform: translateX(-50%);
    background: var(--navy);
    border-radius: 0 0 14px 14px;
    z-index: 2;
  }
  .shot-phone img { width: 100%; height: auto; border-radius: 22px; }
  @keyframes float { 0%, 100% { transform: translateY(0) rotate(-2deg); } 50% { transform: translateY(-12px) rotate(-1deg); } }
  @keyframes pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.35; } }

  /* ============ PARA QUIÉN (tipos de tienda) ============ */
  .tipos-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
  .tipo-card { padding: 24px 22px; display: flex; flex-direction: column; transition: transform 0.2s ease, box-shadow 0.2s ease; }
  .tipo-card:hover { transform: translateY(-4px); box-shadow: 0 4px 10px rgba(24, 50, 100, 0.06), 0 22px 44px rgba(24, 50, 100, 0.1); }
  .tipo-icon {
    width: 46px; height: 46px; border-radius: 14px;
    background: var(--blue-soft); color: var(--blue);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 16px;
    transition: background 0.2s, color 0.2s;
  }
  .tipo-card:hover .tipo-icon { background: var(--blue); color: #fff; }
  .tipo-icon svg { width: 24px; height: 24px; }
  .tipo-card h3 { font-size: 17px; font-weight: 700; letter-spacing: -0.01em; }
  .tipo-card p { font-size: 13.5px; color: var(--text-2); margin-top: 6px; }
  .tipo-tags { display: flex; gap: 6px; flex-wrap: wrap; margin-top: auto; padding-top: 16px; }
  .tipo-tags span {
    font-size: 12px; font-weight: 700; color: var(--blue-dark);
    background: var(--blue-soft); padding: 4px 11px; border-radius: 999px;
    border: 1px solid rgba(29, 111, 242, 0.15);
  }
  .tipo-tags span:first-child { color: var(--text-2); background: #f1f4f9; border-color: var(--line); }
  html.anim .tipo-tags span { opacity: 0; transform: translateY(6px); transition: opacity 0.4s ease-out, transform 0.4s ease-out; }
  html.anim .tipo-tags span:nth-child(2) { transition-delay: 0.08s; }
  html.anim .tipo-tags span:nth-child(3) { transition-delay: 0.16s; }
  html.anim .tipo-card.in .tipo-tags span { opacity: 1; transform: none; }
  .tipo-cycle { min-width: 96px; text-align: center; }
  .tipo-card-wide { grid-column: 1 / -1; flex-direction: row; align-items: center; gap: 28px; padding: 28px; background: linear-gradient(135deg, #fff 0%, #f3f7fd 100%); }
  .tipo-wide-text { flex: 1; display: flex; flex-direction: column; }
  .tipo-wide-text .tipo-tags { margin-top: 18px; padding-top: 0; }
  .tipo-demo {
    width: 300px; flex-shrink: 0;
    background: #fff; border: 1px solid var(--line); border-radius: 16px;
    box-shadow: var(--shadow-card); padding: 14px 16px 6px;
    font-size: 13px;
  }
  .tipo-demo-head { display: flex; align-items: center; gap: 8px; font-weight: 700; color: var(--navy); padding-bottom: 10px; border-bottom: 1px solid var(--line); margin-bottom: 4px; }
  .tipo-demo-head svg { width: 18px; height: 18px; color: var(--blue); }
  .tipo-demo-row { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding: 8px 0; border-bottom: 1px solid var(--line); }
  .tipo-demo-row:last-child { border-bottom: none; }
  .tipo-demo-row span { color: var(--text-3); font-weight: 600; font-size: 12px; text-transform: uppercase; letter-spacing: 0.04em; }
  .tipo-demo-row b { font-weight: 600; color: var(--navy); }
  .tipo-demo-row .tipo-cycle-lbl { color: var(--blue); }
  .tipo-swap { animation: tipoSwap 0.5s ease; }
  @keyframes tipoSwap { 0% { opacity: 0; transform: translateY(6px); } 100% { opacity: 1; transform: none; } }

  /* ============ MARQUEE ============ */
  .marquee { padding: 34px 0 10px; overflow: hidden; position: relative; }
  .marquee::before, .marquee::after {
    content: ''; position: absolute; top: 0; bottom: 0; width: 120px; z-index: 2; pointer-events: none;
  }
  .marquee::before { left: 0; background: linear-gradient(90deg, var(--page), transparent); }
  .marquee::after { right: 0; background: linear-gradient(-90deg, var(--page), transparent); }
  .marquee-track {
    display: flex; gap: 14px; width: max-content;
    animation: marquee 38s linear infinite;
  }
  .marquee:hover .marquee-track { animation-play-state: paused; }
  @keyframes marquee { to { transform: translateX(-50%); } }
  .marquee-tile {
    display: inline-flex; align-items: center; gap: 10px;
    padding: 12px 20px; border-radius: 16px;
    background: #fff; border: 1px solid var(--line);
    box-shadow: 0 2px 8px rgba(24, 50, 100, 0.05);
    font-size: 14px; font-weight: 600; color: var(--text-2);
    white-space: nowrap;
  }
  .marquee-tile svg { width: 18px; height: 18px; color: var(--blue); }

  /* ============ BENEFICIOS ============ */
  .bento-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
  .bento { padding: 16px; display: flex; flex-direction: column; }
  .bento-visual {
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: 16px;
    box-shadow: var(--shadow-card);
    padding: 20px;
    margin-bottom: 20px;
    min-height: 150px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    gap: 8px;
  }
  .bento h3 { font-size: 20px; font-weight: 700; letter-spacing: -0.02em; padding: 0 8px; }
  .bento p { font-size: 14.5px; color: var(--text-2); margin-top: 8px; padding: 0 8px; }
  .bento .quote {
    margin-top: 14px;
    padding: 10px 14px;
    border-radius: 12px;
    background: rgba(255, 255, 255, 0.7);
    border: 1px solid var(--line);
    font-size: 13px;
    font-weight: 500;
    color: var(--text-2);
    display: flex;
    align-items: center;
    gap: 8px;
  }
  .bento .quote i { width: 8px; height: 8px; border-radius: 50%; background: var(--blue); font-style: normal; flex-shrink: 0; }

  .v-num { font-size: 30px; font-weight: 800; letter-spacing: -0.03em; }
  .v-chip {
    display: inline-flex; align-items: center; gap: 7px;
    align-self: flex-start;
    padding: 5px 12px; border-radius: 999px;
    font-size: 12px; font-weight: 700;
  }
  .v-chip.up { color: var(--ok); background: rgba(22, 163, 74, 0.08); }
  .v-line { display: flex; align-items: center; gap: 8px; font-size: 13px; font-weight: 600; color: var(--text-2); }
  .v-line .chk { width: 18px; height: 18px; box-shadow: none; }
  .v-line .chk svg { width: 9px; height: 9px; }
  .v-line .ic {
    width: 26px; height: 26px; border-radius: 8px;
    background: var(--blue-soft); color: var(--blue);
    display: inline-flex; align-items: center; justify-content: center;
    flex-shrink: 0;
  }
  .v-line .ic svg { width: 14px; height: 14px; }

  /* ============ S4b: DEL CUADERNO A CODEZ ============ */
  .s4b-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; position: relative; }
  .s4b-path {
    position: absolute;
    top: -26px;
    left: 8%;
    width: 84%;
    height: 44px;
    pointer-events: none;
    color: var(--blue-light);
  }
  .stage { padding: 28px 24px; text-align: left; position: relative; }
  .stage-ico {
    width: 64px; height: 64px; border-radius: 18px;
    background: var(--card);
    border: 1px solid var(--line);
    box-shadow: var(--shadow-card);
    color: var(--text-3);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 18px;
  }
  .stage-ico svg { width: 32px; height: 32px; }
  .stage.now .stage-ico { background: var(--blue); color: #fff; border-color: var(--blue); box-shadow: var(--shadow-blue); }
  .stage-tag { font-size: 11.5px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-3); margin-bottom: 6px; }
  .stage.now .stage-tag { color: var(--blue); }
  .stage h3 { font-size: 19px; font-weight: 700; letter-spacing: -0.02em; }
  .stage p { font-size: 14.5px; color: var(--text-2); margin-top: 8px; }
  .s4b-close { margin-top: 30px; text-align: center; font-size: 16px; font-weight: 600; color: var(--text-2); }
  .s4b-close .hl { color: var(--blue); font-weight: 800; }

  /* ============ CÓMO FUNCIONA ============ */
  .steps-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
  .step { padding: 16px; text-align: left; }
  .step-visual {
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: 16px;
    box-shadow: var(--shadow-card);
    height: 130px;
    margin-bottom: 20px;
    display: flex;
    align-items: center;
    justify-content: center;
    position: relative;
  }
  .step-visual .step-ico {
    width: 64px; height: 64px; border-radius: 18px;
    background: var(--blue); color: #fff;
    box-shadow: var(--shadow-blue);
    display: flex; align-items: center; justify-content: center;
  }
  .step-visual .step-ico svg { width: 30px; height: 30px; }
  .step-num {
    position: absolute; top: 12px; left: 12px;
    font-size: 12px; font-weight: 800; color: var(--blue);
    background: var(--blue-soft);
    padding: 4px 10px; border-radius: 999px;
  }
  .step h3 { font-size: 19px; font-weight: 700; letter-spacing: -0.02em; padding: 0 8px; }
  .step p { font-size: 14.5px; color: var(--text-2); margin-top: 6px; padding: 0 8px; }
  .how-total { margin-top: 30px; text-align: center; font-size: 15.5px; font-weight: 600; color: var(--text-2); }
  .how-total .hl { color: var(--blue); font-weight: 800; }

  /* ============ DEMO ============ */
  .demo-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; max-width: 900px; margin: 0 auto; }
  .demo-card { padding: 30px 26px; display: flex; flex-direction: column; }
  .demo-role-icon {
    width: 54px; height: 54px; border-radius: 16px;
    background: var(--blue); color: #fff;
    box-shadow: var(--shadow-blue);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 14px;
  }
  .demo-role-icon svg { width: 26px; height: 26px; }
  .demo-role { font-size: 21px; font-weight: 700; letter-spacing: -0.02em; }
  .demo-role-desc { font-size: 14.5px; color: var(--text-2); margin: 8px 0 18px; }
  .demo-creds {
    background: #fff;
    border: 1px solid var(--line);
    border-radius: 14px;
    padding: 14px 16px;
    margin-bottom: 20px;
  }
  .demo-cred-row { display: flex; justify-content: space-between; gap: 12px; padding: 6px 0; font-size: 13.5px; }
  .demo-cred-row + .demo-cred-row { border-top: 1px dashed var(--line-strong); }
  .demo-cred-label { color: var(--text-3); font-weight: 600; }
  .demo-cred-value { font-weight: 700; word-break: break-all; text-align: right; }
  .demo-card .btn { margin-top: auto; justify-content: space-between; }
  .demo-note {
    text-align: center; margin-top: 24px;
    font-size: 14px; color: var(--text-2);
    display: flex; align-items: center; justify-content: center; gap: 8px;
    flex-wrap: wrap;
  }
  .demo-note svg { width: 16px; height: 16px; color: var(--blue); }

  /* ============ FUNCIONES ============ */
  .features-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
  .feature-card { padding: 24px 22px; }
  .feature-icon {
    width: 52px; height: 52px; border-radius: 15px;
    background: var(--blue-soft); color: var(--blue);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 16px;
  }
  .feature-icon svg { width: 24px; height: 24px; }
  .feature-card h3 { font-size: 16.5px; font-weight: 700; letter-spacing: -0.01em; }
  .feature-card p { font-size: 13.5px; color: var(--text-2); margin-top: 6px; }

  /* ============ NÚMEROS ============ */
  .stats-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
  .stat-card { padding: 30px 28px; }
  .stat-num { font-size: clamp(40px, 5vw, 56px); font-weight: 800; letter-spacing: -0.04em; line-height: 1; }
  .stat-num small { font-size: 0.45em; font-weight: 700; }
  .stat-lbl { font-size: 15.5px; font-weight: 600; color: var(--navy); margin: 8px 0 18px; }
  .stat-list { list-style: none; display: flex; flex-direction: column; gap: 11px; }
  .stat-list li { display: flex; align-items: flex-start; gap: 10px; font-size: 14px; color: var(--text-2); font-weight: 500; }
  .stat-list .chk { margin-top: 1px; }

  /* ============ TESTIMONIOS ============ */
  .testi-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 18px; align-items: stretch; }
  .testi-card { padding: 38px 34px; display: flex; flex-direction: column; min-height: 380px; }
  .testi-slide h3 { font-size: 26px; font-weight: 800; letter-spacing: -0.03em; margin-bottom: 14px; }
  .testi-slide blockquote { font-size: 15.5px; color: var(--text-2); }
  .testi-foot { margin-top: auto; display: flex; align-items: flex-end; justify-content: space-between; gap: 16px; padding-top: 24px; }
  .testi-author .nm { font-weight: 700; font-size: 15px; }
  .testi-author .meta { font-size: 13px; color: var(--text-3); margin-top: 2px; }
  .testi-tags { display: flex; gap: 6px; flex-wrap: wrap; margin-top: 8px; }
  .biz-tag { font-size: 11.5px; font-weight: 700; color: var(--blue); background: var(--blue-soft); padding: 3px 10px; border-radius: 999px; }
  .testi-nav { display: flex; align-items: center; gap: 10px; flex-shrink: 0; }
  .testi-enter { animation: testiEnter 0.36s ease-out both; }
  @keyframes testiEnter { from { opacity: 0; transform: translateX(14px); } to { opacity: 1; transform: none; } }
  .testi-nav button {
    width: 42px; height: 42px; border-radius: 50%;
    border: none; background: var(--blue); color: #fff;
    cursor: pointer;
    display: flex; align-items: center; justify-content: center;
    box-shadow: var(--shadow-blue);
    transition: background 0.15s, transform 0.15s;
  }
  .testi-nav button:hover { background: var(--blue-dark); transform: translateY(-1px); }
  .testi-nav svg { width: 16px; height: 16px; }
  .testi-nav .testi-dots { display: flex; align-items: center; gap: 6px; margin-right: 6px; }
  .testi-nav .testi-dots button {
    width: 8px; height: 8px; padding: 0; border-radius: 50%;
    border: none; background: rgba(22, 42, 80, 0.18); box-shadow: none; cursor: pointer;
    transition: width 0.25s ease, background 0.25s ease;
  }
  .testi-nav .testi-dots button:hover { background: rgba(22, 42, 80, 0.35); transform: none; }
  .testi-nav .testi-dots button[aria-current="true"] { width: 22px; border-radius: 999px; background: var(--blue); }
  .testi-nav .testi-dots button:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; }

  .testi-photo {
    border-radius: var(--r-panel);
    background:
      radial-gradient(120% 90% at 85% 10%, rgba(77, 150, 255, 0.55), transparent 60%),
      radial-gradient(120% 100% at 10% 90%, rgba(19, 85, 201, 0.75), transparent 65%),
      linear-gradient(160deg, #1d6ff2, #123c86);
    border: 1px solid rgba(255, 255, 255, 0.4);
    box-shadow: var(--shadow-panel);
    position: relative;
    overflow: hidden;
    min-height: 380px;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 14px;
    color: #fff;
  }
  .testi-photo .big-ico {
    width: 86px; height: 86px; border-radius: 24px;
    background: rgba(255, 255, 255, 0.14);
    border: 1px solid rgba(255, 255, 255, 0.35);
    display: flex; align-items: center; justify-content: center;
    filter: drop-shadow(0 10px 24px rgba(0, 0, 0, 0.25));
  }
  .testi-photo .big-ico svg { width: 42px; height: 42px; }
  .testi-photo .city { font-size: 14px; font-weight: 700; opacity: 0.9; }
  .testi-photo .chips { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; padding: 0 30px; }
  .testi-photo .chips span {
    background: rgba(255, 255, 255, 0.16);
    border: 1px solid rgba(255, 255, 255, 0.35);
    backdrop-filter: blur(6px);
    padding: 7px 15px;
    border-radius: 999px;
    font-size: 13px;
    font-weight: 600;
  }

  /* ============ PLANES ============ */
  .plans-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; align-items: stretch; }
  .plan { padding: 14px; display: flex; flex-direction: column; }
  .plan-top {
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: 18px;
    box-shadow: var(--shadow-card);
    padding: 24px 22px;
  }
  .plan-pill {
    display: inline-flex; align-items: center; gap: 7px;
    padding: 6px 14px; border-radius: 999px;
    background: var(--panel);
    border: 1px solid var(--line);
    font-size: 12.5px; font-weight: 700; color: var(--text-2);
    margin-bottom: 16px;
  }
  .plan.featured .plan-pill { background: var(--blue); color: #fff; border-color: var(--blue); }
  .plan-price { font-size: clamp(30px, 3.2vw, 40px); font-weight: 800; letter-spacing: -0.04em; line-height: 1; }
  .plan-price small { font-size: 16px; font-weight: 600; color: var(--text-3); letter-spacing: -0.01em; }
  .plan-tagline { font-size: 13.5px; color: var(--text-2); margin: 10px 0 18px; }
  .plan-top .btn { width: 100%; justify-content: space-between; }
  .plan-alt { display: block; text-align: center; margin-top: 10px; font-size: 12.5px; color: var(--text-3); text-decoration: none; }
  .plan-alt:hover { color: var(--blue); }
  .plan-cobro { color: var(--text-2); }
  .plan-cobro strong { color: var(--navy); }
  .plan-save {
    display: inline-flex; align-items: center; gap: 7px;
    margin-top: 12px;
    padding: 6px 13px; border-radius: 999px;
    background: rgba(22, 163, 74, 0.09);
    color: var(--ok);
    font-size: 12.5px; font-weight: 700;
  }
  .plan-save svg { width: 14px; height: 14px; }
  .plan-list { list-style: none; padding: 20px 10px 8px; display: flex; flex-direction: column; gap: 12px; }
  .plan-list li { display: flex; align-items: flex-start; gap: 10px; font-size: 14px; font-weight: 500; color: var(--text-2); }
  .plan-total {
    margin-top: auto;
    padding: 14px 10px 8px;
    font-size: 13px; color: var(--text-3);
    border-top: 1px dashed var(--line-strong);
  }
  .plan-total strong { color: var(--navy); font-size: 14.5px; }
  .plan.featured {
    background: linear-gradient(180deg, #e8f0fd 0%, #dde9fb 100%);
    border-color: rgba(29, 111, 242, 0.25);
  }

  /* ============ DIFERENCIALES ============ */
  .diff-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
  .diff-card { padding: 24px 22px; display: flex; gap: 14px; align-items: flex-start; }
  .diff-icon {
    width: 46px; height: 46px; border-radius: 13px;
    background: var(--blue); color: #fff;
    box-shadow: var(--shadow-blue);
    display: flex; align-items: center; justify-content: center;
    font-size: 15px; font-weight: 800;
    flex-shrink: 0;
  }
  .diff-icon svg { width: 22px; height: 22px; }
  .diff-card h3 { font-size: 16px; font-weight: 700; }
  .diff-card p { font-size: 13.5px; color: var(--text-2); margin-top: 4px; }

  /* ============ TUTORIALES ============ */
  .tutos-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
  .tuto { padding: 14px; }
  .tuto-thumb {
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: 16px;
    box-shadow: var(--shadow-card);
    height: 150px;
    display: flex; align-items: center; justify-content: center;
    position: relative;
    margin-bottom: 16px;
  }
  .tuto-play {
    width: 54px; height: 54px; border-radius: 50%;
    background: var(--blue); color: #fff;
    box-shadow: var(--shadow-blue);
    display: flex; align-items: center; justify-content: center;
  }
  .tuto-play svg { width: 20px; height: 20px; margin-left: 3px; }
  .tuto-soon {
    position: absolute; top: 12px; right: 12px;
    background: var(--blue); color: #fff;
    font-size: 11px; font-weight: 700;
    padding: 4px 11px; border-radius: 999px;
  }
  .tuto h3 { font-size: 16px; font-weight: 700; letter-spacing: -0.01em; padding: 0 6px; }
  .tuto p { font-size: 13px; color: var(--text-2); margin-top: 5px; padding: 0 6px; }

  /* ============ FAQ ============ */
  .faq-panel { padding: 28px; }
  .faq-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; align-items: start; }
  .faq-item {
    background: var(--card);
    border: 1px solid var(--line);
    border-radius: 16px;
    box-shadow: 0 2px 8px rgba(24, 50, 100, 0.04);
    overflow: hidden;
  }
  .faq-item summary {
    display: flex; align-items: center; justify-content: space-between; gap: 16px;
    padding: 18px 20px;
    cursor: pointer;
    font-weight: 600; font-size: 15px;
    list-style: none;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-plus {
    width: 34px; height: 34px; border-radius: 50%;
    background: var(--blue); color: #fff;
    box-shadow: 0 6px 14px rgba(29, 111, 242, 0.3);
    display: inline-flex; align-items: center; justify-content: center;
    flex-shrink: 0;
    transition: transform 0.2s ease;
  }
  .faq-plus svg { width: 14px; height: 14px; }
  .faq-item[open] .faq-plus { transform: rotate(45deg); }
  .faq-answer { padding: 0 20px 18px; font-size: 14px; color: var(--text-2); }

  /* ============ CTA FINAL ============ */
  .final-cta-panel { padding: 70px 30px; text-align: center; }
  .final-cta-panel .badge { margin-bottom: 22px; }
  .final-cta-title {
    font-size: clamp(30px, 4.6vw, 48px);
    font-weight: 800;
    letter-spacing: -0.035em;
    line-height: 1.12;
    max-width: 860px;
    margin: 0 auto;
  }
  .final-cta-title .hl { color: var(--blue); }
  .final-cta-actions { margin-top: 32px; display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
  .final-cta-micro { margin-top: 18px; font-size: 13.5px; font-weight: 500; color: var(--text-3); }

  /* ============ FOOTER ============ */
  .footer { margin-top: 60px; background: var(--blue); color: #fff; padding: 60px 0 30px; }
  .footer-inner { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 36px; }
  .footer .logo { color: #fff; }
  .footer .logo-mark { background: #fff; color: var(--blue); box-shadow: none; }
  .footer-brand p { margin-top: 14px; font-size: 14px; color: rgba(255, 255, 255, 0.75); max-width: 300px; }
  .footer-col h4 { font-size: 13px; font-weight: 600; color: rgba(255, 255, 255, 0.6); margin-bottom: 14px; }
  .footer-col ul { list-style: none; display: flex; flex-direction: column; gap: 10px; }
  .footer-col a { color: #fff; text-decoration: none; font-size: 14.5px; font-weight: 500; }
  .footer-col a:hover { text-decoration: underline; }
  .footer-bottom {
    margin-top: 44px;
    padding-top: 22px;
    border-top: 1px solid rgba(255, 255, 255, 0.25);
    display: flex; justify-content: space-between; gap: 14px; flex-wrap: wrap;
    font-size: 13px; color: rgba(255, 255, 255, 0.75);
  }
  .footer-made { display: inline-flex; align-items: center; gap: 7px; }
  .footer-made svg { width: 15px; height: 15px; }

  /* ============ ASESOR FLOTANTE ============ */
  .asesor-flotante {
    position: fixed;
    bottom: 20px; right: 20px;
    z-index: 90;
    display: inline-flex; align-items: center; gap: 10px;
    padding: 9px 20px 9px 9px;
    border-radius: 999px;
    background: #fff;
    border: 1px solid var(--line);
    box-shadow: 0 12px 32px rgba(24, 50, 100, 0.18);
    color: var(--navy);
    font-size: 14px; font-weight: 600;
    text-decoration: none;
    transition: transform 0.15s;
  }
  .asesor-flotante:hover { transform: translateY(-2px); }
  .asesor-icono {
    width: 36px; height: 36px; border-radius: 50%;
    background: var(--wa-green); color: #fff;
    display: inline-flex; align-items: center; justify-content: center;
  }
  .asesor-icono svg { width: 18px; height: 18px; }

  /* ============ RESPONSIVE ============ */
  section[id] { scroll-margin-top: 100px; }

  @media (max-width: 1100px) {
    .hero-tile { display: none; }
    .tutos-grid { grid-template-columns: repeat(2, 1fr); }
  }

  @media (max-width: 960px) {
    .nav-links { display: none; }
    .nav-burger { display: inline-flex; }
    .bento-grid, .steps-grid, .stats-grid, .s4b-grid { grid-template-columns: 1fr; }
    .s4b-path { display: none; }
    .features-grid, .diff-grid, .tipos-grid { grid-template-columns: 1fr 1fr; }
    .tipo-card-wide { flex-direction: column; align-items: stretch; }
    .tipo-demo { width: auto; }
    .plans-grid { grid-template-columns: 1fr; max-width: 460px; margin: 0 auto; }
    .testi-grid { grid-template-columns: 1fr; }
    .testi-photo { min-height: 240px; }
    .testi-card { padding: 28px 22px; min-height: 0; }
    .testi-slide h3 { font-size: 22px; }
    .testi-foot { flex-direction: column; align-items: flex-start; gap: 18px; }
    .testi-nav { width: 100%; justify-content: space-between; }
    .testi-nav .testi-dots { margin-right: auto; }
    .shot-phone { display: none; }
    .footer-inner { grid-template-columns: 1fr 1fr; }
  }

  @media (max-width: 600px) {
    body { padding-top: 84px; }
    .nav-inner { gap: 8px; padding: 10px 12px; }
    .nav.slim .nav-inner { padding: 7px 12px; }
    .logo { font-size: 0; gap: 0; } /* solo la marca CZ: el nombre no cabe con los dos botones */
    .nav-actions { gap: 6px; }
    .nav-login { padding: 10px 12px; font-size: 14px; }
    .nav-trial { padding: 11px 16px; font-size: 14px; }
    .nav-trial .nav-cta-txt small { display: none; }
    .nav-trial .orb { display: none; }
    .nav-burger { width: 40px; height: 40px; }
    .section { padding: 38px 0; }
    .features-grid, .diff-grid, .faq-grid, .demo-grid, .tutos-grid, .tipos-grid { grid-template-columns: 1fr; }
    .mock-wrap { padding: 10px; margin-top: 36px; }
    .shot { border-radius: 16px; }
    .shot-bar span { display: none; }
    .hero { padding-top: 36px; }
    .hero-badge { font-size: 12.5px; gap: 8px; padding: 6px 14px 6px 6px; text-align: left; }
    .hero-avatars span { width: 24px; height: 24px; font-size: 9px; margin-right: -7px; }
    .hero-actions .btn { width: 100%; justify-content: space-between; }
    .final-cta-actions .btn { width: 100%; justify-content: space-between; }
    .asesor-flotante span:last-child { display: none; }
    .asesor-flotante { padding: 8px; }
    .footer-inner { grid-template-columns: 1fr; }
  }